The Direct 60 are model leaders on the forefront of the direct-to-consumer pivot. Hailing from incumbent (historically wholesale) enterprise manufacturers, these calculated danger takers and new adopters are retooling their firm infrastructure for this new world the place each model is a direct-to-consumer model. These leaders proceed to embrace expertise, innovation, and next-gen methods to remodel their companies & trade. Past the analysis record, The Direct 60 Insights Report reveals the rising traits and patterns found by way of the analysis.
NEW YORK, Sept. 14, 2022 (GLOBE NEWSWIRE) — As we speak, The Lead, a research-driven media firm, pronounces The Direct 60 Checklist, a recognition of the highest 60 main executives at heritage and analog D2C manufacturers. The honorees are acknowledged for growing and bettering direct-to-consumer enterprise fashions in organizations which have historically operated wholesale enterprise fashions or manufacturers that had been already D2C however weren’t born on-line.
The Direct 60 executives, a lot of whom had begun to pivot to direct earlier than the pandemic, have been in a position to quickly restructure their enterprise fashions and inside organizations. They’ve been in a position to meet buyer expectations, use information successfully, talk new values, promote fast design, improve provide chains and undertake market-leading expertise.
“We proceed to see a gentle dedication amongst conventional manufacturers in the direction of funding in direct-to-consumer go-to-market technique regardless of financial headwinds, rising competitors, and wholesale enterprise choosing up energy once more. The Direct 60 executives on our record are serving to their manufacturers make significant progress towards a strong D2C providing whereas responding to an ever-changing enterprise surroundings and client expectations,” mentioned Sonal Gandhi, Chief Content material Officer at The Lead.
Having tracked the direct-to-consumer enterprise mannequin since 2018, The Lead has solidified itself because the main voice on direct-to-consumer enterprise fashions. It’s uniquely certified to determine the executives who’re adopting these fashions and organizational constructions on behalf of non-digital native manufacturers. By understanding the executives which can be main the adoption of direct-to-consumer, The Lead has been in a position to determine patterns and traits to forecast the place the trade is headed.
Concerning the announcement, Dan Marques, Senior Vice President International Digital Commerce at Crocs, mentioned, “It’s such an honor to be acknowledged within the Lead’s Direct 60 record. All through my profession, I’ve all the time been excited to get up each day and assist drive what’s subsequent in sustainable and worthwhile development and create worth for customers. I’m extremely lucky to work in such a dynamic and ever-evolving trade.”
The Direct 60 Checklist contains; Aaron Detrick, SVP, Direct to Client, rag & bone; Alex Baillargeon, Senior Vice President, Digital, Genuine Manufacturers Group; Allison Giorgio, Vice President, Advertising, PUMA; Andrea Moore, Senior Vice President, Digital, E-Commerce & Client Insights, NEST New York; Andrew Berg, President, Robert Graham and Avirex; Angela Clark, Head of Digital Studio, Patagonia; Ann Marie Ippoliti, Vice President, Digital Commerce, Michael Kors; Barry McGeough, International VP, Innovation, Wolverine Worldwide; Benjamin Harris, Chief Industrial Officer, rag & bone; Carolyn Pollock, Chief Advertising Officer, Tailor-made Manufacturers; Charlie McMillen, Vice President, E-Commerce and Digital, Steve Madden; Christina Rapsomanikis, Vice President, E-Commerce & Digital, North America, Coty; Dan Marques, Senior Vice President, International Digital Commerce, Crocs; Dana Schwartz, SVP, International DTC & Digital, Eager; Danielle DiMaiolo Rendini, Head of Retail, American Lady; Daybreak Trenson, Vice President of E-Commerce, Fila; Denna Singleton, Senior Vice President, International Advertising and Portfolio Transformation, FGX Worldwide; Diana Haussling, Vice President – Basic Supervisor, Digital Commerce, Colgate-Palmolive; Doug Zarkin, Vice President, Chief Advertising Officer, Pearle Imaginative and prescient; Drieke Leenknegt, Vice President, International Advertising, Timberland; Dwayn Catto, Group Vice President, Digital Options, PVH; Eddie Strauss, Vice President, E-Commerce, Lands’ Finish; Emily Coppock, Vice President, Built-in Advertising, Shiseido; Emma Taylor, Vice President, North America, Reiss; Frank DeMaria, Vice President, Digital Engineering & Platforms, MillerKnoll; Gabby Hirata, President, DVF; Heath Golden, Chief Industrial & Technique Officer, Marquee Manufacturers; Jaap van Riel, Senior Vice President and Chief Data Officer, Talbots; James Ferolo, Chief Data Officer, Maui Jim; Jennifer Rittmaster, Vice President, International Client Engagement, Bobbi Brown Cosmetics; Joe Milano, Senior Vice President, International Digital & Buyer Expertise, Kate Spade; Joel Layton, Vice President, E-Commerce, Advertising & Digital, Shinola; Jose Nino, Vice President of International E-Commerce & Digital Technique, U.S. Polo Assn.; Juliette Arnaud, Director of Enterprise Purposes, Supreme; Justine Mohr, Chief Income Officer, 3.1 Phillip Lim; Karen Grajwer Usdin, Chief Advertising Officer & Chief Digital Officer, Veronica Beard; Karilyn Anderson, GVP, Digital Advertising & CRM, SPARC Group; Katrina Agusti, Chief Data Officer, Carhartt; Laurie Lam, Chief Model Officer, e.l.f. Magnificence; Liz Bacelar, Govt Director, International Expertise Innovation, Estée Lauder, Maggie Winkel, Vice President, Product & Merchandising for Equipment, Beneath Armour; Mandeep Bhatia, Vice President, International Digital Product & Omnichannel Innovation, Tapestry; Matthew Schiff, Vice President, E-Commerce, The North Face; Melissa Lefere-Cobb, Senior Vice President/Division Head – Hervé Leger, Centric Manufacturers; Nick Kaplan, Chief Development & Innovation Officer, Saadia Group; Norma Delaney, International Vice President, Model Advertising, HOKA; Priya Buening, Vice President, U.S. Ecommerce and Direct-to-Client Operations, Levi Strauss & Co.; Rachel MacPherson, Senior Vice President/Basic Supervisor, International E-Commerce, Marc Jacobs; Rachel Wyatt, Senior Vice President, Head of Digital & Buyer Expertise, Signet Jewelers; Robert Rizzolo, Chief Merchandising Officer, Marc Jacobs; Samir Desai, Chief Digital & Expertise Officer, Abercrombie & Fitch; Sara Tervo, Chief Advertising Officer, Categorical; Sharonda Weatherspoon, Senior Vice President, Shops, Ralph Lauren; Stephanie Davis, Chief Advertising Officer, Profit Cosmetics; Stephanie City, Vice President, Direct-to-Client, Camuto Group; Sue Beckett, Senior Vice President of Digital Advertising & E-Commerce, Lovesac; Suzanne Dominick, Vice President, E-Commerce & Buyer Care, David Yurman; Tennille Kopiasz, International Chief Advertising Officer, Recent: LVMH; Trevor Shimpfky, President and Chief Govt Officer, Paul Stuart; Ujjwal Dhoot, Chief Advertising Officer, DXL Group
The Direct 60 can be honored in individual at The Direct 60 Discussion board on October twentieth in New York. This invite-only occasion options The Direct 60 award ceremony, presentation of The Direct 60 Insights Report, imaginative and prescient talks, panel discussions, and extra.
The Direct 60 Insights Report friends into rising traits and identifies profitable methods from these main executives who’re constructing their corporations for in the present day’s direct world. As we speak’s manufacturers should shift their priorities, reorient internally, and redefine success metrics. This evolution requires adopting new applied sciences, redesigning processes, and re-energizing the expertise pool and The Direct 60 are taking the primary steps. The Lead’s analysis offers a transparent perception into how main manufacturers are efficiently navigating the challenges of the enterprise mannequin transformation and is on the helm of the shift.
The Direct 60 record is offered in partnership with Archive, Bluecore, Reaktor, and SAP.
ABOUT THE LEAD
The Lead’s mission is to bridge the style, retail, and client industries with the worldwide Silicon Valley, empowering the trade’s transition. We’re a multi-platform media firm with analysis, content material, and govt occasions starting from 65 individuals to 2,000. Our neighborhood blends iconic manufacturers & retailers, rising digital-first manufacturers, & expertise innovators. We concentrate on the candy spot within the style, retail, and expertise markets the place innovation is shifting conduct, creating new enterprise alternatives, and opening market share. Digital transformation within the fashion-retail-commerce area is a macro pattern gaining in velocity. Our work is to disclose what’s coming subsequent and to assist our neighborhood get forward of it.