SHREVEPORT, La. (KSLA/Grey Information) – Kim and Keyondra Lockett have been in shock when they received a concept from Focus on about their apparel manufacturer.
They considered it was spam or a hack, but it was really the countrywide retailer achieving out to the sisters to see if they would showcase their brand name in Targets nationwide.
It is aspect of a Black Heritage Thirty day period campaign by Target named Black Outside of Evaluate. The nationwide retailer sought out Black brands to showcase in their suppliers, then picked 5 collections from designers whose garments traces signify Black culture.
In accordance to their website, “The idea powering the brand name/statement Jolie Noire, is that black is stunning. Jolie Noire stands for Fairly Black in French. We are primed to think darkish colours (exclusively black) are unfavorable and gentle colours are good. In an effort and hard work to stage the taking part in industry, we’re performing to shape the minds of onlookers and change the indicating, thoughts, and values linked with black. Shade is anything that does not arrive pre labeled, we label it.”
For the duration of the month of February, you can get the Jolie Noire manufacturer in Concentrate on retailers nationwide.
The sisters, now residing in Atlanta, are continuing to force their brand name and satisfy their dreams.
In accordance to the sisters’ site, “Kim’s do the job has been observed on a variety of national platforms and television networks this kind of as Wager, BMI Trailblazers Honors demonstrate, HypeHair.com, Essence Fest, and more” and “her own design has been highlighted and acknowledged in major on the net publications and blogs” such as Essence.com.
Keyondra is also a musician. According to her site, she’s “a former member of the two time Stellar Award nominated trio, Zie’l” and she “has shared the phase with artists such as Yolanda Adams, Karen Clark-Sheard, Kierra Sheard, Kirk Franklin, Mary Mary, and lots of extra.”
You can shop the brand on the Jolie Noire website or at Goal.
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