NYFW ATFH BLACK TIE GALA Sept 12
ATF Style Home NYC
This New York Style Firm takes a disruptive strategy to assist Designers and Manufacturers Join with Style Consumers throughout NYFW 22.
— Melissa Harrys, Head of Manufacturers Partnerships and Distribution, ATFH
MANHATTAN, NEW YORK, UNITED STATES, August 23, 2022 /EINPresswire.com/ — Earlier this week, Kelly James Gordon, from WFM – “Who Follows Me”, a tech promoting firm that reaches over 2 billion individuals by way of tech pushed promoting in 50+ nations, sat down with our very personal Melissa Harrys, Head of Manufacturers Partnerships and Distribution at ATF Style Home NYC, to debate the upcoming NEW YORK FASHION WEEK and the position that ATFH plans to play in the course of the World’s Largest Style Gathering.
Kelly James Gordon:
Whats up Melissa, Welcome to WFM, we’re thrilled to have you ever! Let’s begin with what’s on everybody’s thoughts – What’s ATF Style Home and what is the story behind the idea?
Melissa Harrys:
Thanks Kelly for having me, wow you are a straight shooter, haha. Properly, ATFH is a Style Purchaser and Distribution Firm dedicated to partnering with gifted Rising Designers to seize sizable shares of the World’s main shopper markets.
The time period “ATF” comes from “App The Future LLC”, a expertise enterprise firm additionally owned by our Investor, they construct and function Digital Platforms for Celebrities and Manufacturers and appeal to a whole bunch of hundreds of thousands of customers from everywhere in the world throughout a number of industries like Style, Sport, Music, Movies & Tv. They realized that they had entry to an enormous international viewers of customers however had been solely utilizing it to service third events like Sponsors and Advertisers, or to promote them Branded Merchandise from Celebrities.
Sooner or later, they thought that was fairly restricted and so they might do extra, as a result of, let’s face it, that is what everyone seems to be in search of: Intensive Entry and Massive Attain to Shoppers who can drive your Gross sales up. In order that they determined to launch their very own Shopper Division, and ATFH was created. Myself and some others had been excited to affix the staff and see it via.
Kelly James Gordon:
Your operations are setup on fifth Avenue – Why staying in New York? And why Midtown? We see increasingly more Style models transferring in direction of the SoHo and Chelsea areas.
Melissa Harrys:
Properly, we had been already based mostly in New York – that is the place most of our sister corporations function, so we just about have a strong base right here, as we all know the place to knock, who to name and the place to press to make issues occur. Our investor has constructed fairly a sturdy rolodex on this metropolis, that if leveraged correctly, can skyrocket our progress very quickly and with little or no sources. The opposite motive was purely monetary – The US holds over 48% of the worldwide market and New York is the main Style market in America, that is the place the cash is.
So far as Midtown Manhattan, that was a no brainer. Whereas Downtown is already flooded with Multi-Designer Hubs like FLYING SOLO and a number of other others, fifth Avenue continues to be a SNOB Avenue, Madison and Park Avenues are largely reserved to Established Manufacturers and Style Powerhouses. We wished to crack that uniformity and highlight rising manufacturers on the World’s Premier Style Avenue.
Kelly James Gordon:
NEW YORK FASHION WEEK – ATFH is planning fairly a sequence of occasions. Why taking a middle stage at NYFW this yr?
Melissa Harrys:
Properly, NYFW is the largest Style Rendezvous within the World. Whereas the Paris, London and Milan Style Weeks are wonderful, the true cash is in New York. A Designer who blows up in New York finally explodes in Europe, which isn’t essentially the case on the reverse facet. A Model that explodes in Europe nonetheless must do main work to penetrate the US. With COVID-19, Style Weeks form of tanked over the previous 2 years, now that issues are transferring once more, individuals are getting again on the market, hungrier than ever, and we’re able to seize all that effervescence. Over 300,000 guests are flying into city and north of $1 billion is anticipated to be transacted. We’re within the RIGHT Metropolis, on the RIGHT time, with the RIGHT Alternative.
Kelly James Gordon:
ATFH BLACK TIE GALA, September 12 hein… Inform us extra, and why a Gala when everyone seems to be used to the standard runway?
Melissa Harrys:
Haha, as you might have most likely observed, we have a tendency to not do issues like everybody else. We thrive in disrupting, innovating and switching up the established order.
However in all seriousness, pay attention, we do not host occasions centered on publicity and consciousness. Our occasions are particularly focused in direction of offers and gross sales. The entire Media and PR Bling is sweet, however does not convert simply, it requires one other funding to see its actual influence in your backside line.
The Sept 12 ATFH GALA is a Excessive Finish Networking Occasion bringing collectively 100 Curated Style Consumers, Distributors and Sellers to attach with 60 Manufacturers rigorously chosen throughout Haute Couture, Modest Style, Streetwear, Footwear, Swimwear, Eyewear and Equipment from Saudi Arabia, UK, India, Nigeria, France, Australia, Germany, Italy, Canada, Colombia, Hong Kong, Singapore, South Korea, South Africa, Morocco, Senegal, Italy, Switzerland, Spain, Tanzania, Kenya, Mexico, Dominican Republic, Brazil and america.
Kelly James Gordon:
I am attempting to image the setup, and that i gotta ask – How is it going to be? What can attendees anticipate?
Melissa Harrys:
Properly, the primary hour kicks off with an OPEN NETWORKING COCKTAIL – Consumers and Manufacturers are recognized by pins of various colours, they get to work together and provoke conversations round potential alternatives and collaborations, and change data.
Then we transfer to the BUYERS DINNER which is animated by Keynote addresses from Consumers sharing business insights, market evaluation and finest apply ideas for Manufacturers; and adopted by a RUNWAY Dinner Fashion, much like the RALPH LAUREN and CHANNEL Reveals.
We’ll design a bit of the venue within the type of a Retailer and invite company all through the occasion, to discover and place orders on objects they like. Whereas networking, Designers may be extra convincing by taking patrons to the procuring sales space to indicate their merchandise, as a substitute of the standard “I’ve some images or movies of the product in my cellphone”.
READ FULL INTERVIEW HERE
Mariah Fisher
ATF Style Home NYC
[email protected]
Go to us on social media:
Different
