Liverpool fashion brand By Elleven has collaborated with locally-based illustrator Lydia Hignett to create a new wearable art collection.
By Elleven was launched in October 2020 by stylist Rachel Evans and vogue marketing consultant Joanne Watkinson who experienced a shared a enthusiasm for apparel combining top good quality, ethically-sourced organic and natural fabrics, built with chaotic life style in head.
The result is an environmentally mindful manufacturer which sits at the reverse conclude of the scale to high street and on-line fast trend.
It’s absent on to appear in publications such as Grazia and Hi there, and Rachel and Joanne have productively built a neighborhood of like-minded style lovers.
Now together with their wardrobe staples of effortless-to-don sweatshirts, T-shirts, hoodies and trackpants, the pair have teamed up with illustrator Lydia to insert three unique pieces featuring her specifically-commissioned Intangible Objects artwork.
“This form of collaboration was constantly in our system when we commenced By Elleven,” points out Joanne. “We understood we wished to generate a manufacturer, it was not about just printing logos on T-shirts, we needed the business enterprise side of things to be plastic-free, sustainable, and far more mindful, and for the top quality to be far better as well.
“Ours isn’t quick vogue so there isn’t newness for people to glimpse at all the time, every 7 days or even every working day, and we’re knowledgeable of that. We realised we experienced to arrive up with content material and tips and factors of curiosity which didn’t count on new outfits every 7 days.
“That intended creating a life-style that has its personal local community, so for occasion when each week there is an electronic mail that go out to all our subscribers exactly where we emphasize someone who is interesting or inspiring. It’s not all about making an attempt to provide people today anything, it is a mix of content, so we have highlighted feminine DJs, artists, Gabriella from Vincenzo’s just men and women who we believe have acquired an appealing job or anything interesting to discuss about.
“As element of that we want to collaborate with other woman business people and creatives, and Lydia is the first.”
Joanne and Rachel to begin with noticed Lydia’s perform on the window of Cow classic on Daring Road.
“She’s obtained a genuinely recognisable fashion, she’s a storyteller and a large amount of her stuff is in block color which appears to be like incredible,” claims Joanne. “But then she did a line drawing at Minna on Lark Lane which was the first time we’d viewed her operate without having the color, we loved it and we believed it definitely equipped in with what we’re doing as a manufacturer.
“We understood that we wished our illustration to include things like me and Rachel in some way, and we required it to include By Elleven so we got in touch with her, gave her a brief and she came back with masses of astounding concepts.”
The one they chose now characteristics on a few new By Elleven items – a extended-sleeve skater affected top rated, an critical T-shirt which is their most effective-selling T-shirt, designed specially for females with a for a longer period-size sleeve, and an essential tote.
Joanne suggests she hopes a lot more collaborations will occur in the potential, so Liverpool independent businesses can assistance and advertise every other.
“It’s about making pieces that people today are heading to adore and want in their wardrobe because there is a lot a lot more considered and care absent into them,” claims Joanne.
“I believe it is a really specific issue to wear a piece of art that somebody who is super-talented like Lydia has sat down and taken the time to generate. It is not just a slogan, and it is not a single of her prints that we have just set on a T-shirt, it’s a fee which is only for us we come to feel pretty privileged that she’s done it.
“It’s seriously significant to me and to Rachel that Liverpool and what is occurring listed here receives the recognition that it deserves. Even even though it is a hub and a hive of creativeness, it still doesn’t definitely get as substantially credit history for that as it should.
“I truly believe we’ve got some of the most amazing expertise but it can very easily get misplaced in the significant road landscape. We’ve bought wonderful independents in this article but there isn’t adequate championing of it, to showcase it inside of the metropolis, so it is significant that these sorts of collaborations occur.”
Stop by the By Elleven site right here.
By Dawn Collinson
