Bestseller, the holding behind chains like Only, Vero Moda and Jack&Jones, will start a gender-neutral manner brand name, referred to as IIQUAL, future 12 months.
The Danish trend group is responding to the growing demand for gender-neutral apparel with this new model, which promises “fashion without the need of a unique gender label”. “People are not worried to need a thing different. We believe in earning dresses that empower folks, which is in particular essential soon after the pandemic”, states Maria Dons, Head of Model.
With a higher openness amongst younger men and women to not just be described as male or feminine and non-binarity on the increase, the trend holding company sees a hole in the market place for “open-minded and inclusive fashion”. “We use timeless, casual matches with wonderful consideration to customised information that can be modified at the waist or sleeve size, so that people can customise the clothing themselves”, design manager Sandra Ottesen describes.
The apparel line promises to be especially versatile: several goods can be modified, rolled up or buttoned so that they not only fit every single gender but also allow for distinctive solutions and types. In this way, the manufacturer hopes to extend the lifestyle of the models and supply a little something for all people, even even though IIQUAL does guarantee trendy colours and prints. The very first collection will be available for summer season 2023 and will be bought straight on line.
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The Danish trend group Bestseller is launching a gender-neutral manner model. IIQUAL will be offered on-line from next 12 months.