Goados is an Indian model targeted on creating sustainable attire utilizing pure indigenous materials like Khadi– with an emphasis on the continued sustenance of conventional Indian crafts and methods.
Sanah Agrawal, founding father of Goados, stated “Our organisation’s purpose is to advertise sustainability, and its two pillars, that are setting and the continuation of India’s conventional arts and crafts.”
She additional shared that the purpose is to change the notion of those textiles and methods since they’ve umpteen fashionable functions each in India and worldwide.
Sanah added “We expect the behaviour change begins early and if they begin utilizing these sustainable objects and practices early on in life, then they and their era as an entire will grow to be higher customers general.”
She additionally shared that India may be very promising marketplace for sustainability idea and product improvements, including “I don’t consider that sustainable trend needs to be a distinct segment or that one must pay a excessive worth to have a sustainable wardrobe; we try to make these things accessible and creating collections with inexpensive pricing.”
She concluded that “Khadi is having a resurgence and resurrection as a material with extra manufacturers opting to include the fabric into their collections. My main goal is to guard the 2 pillars that’s these arts and crafts and to assist the craftspeople in order that they’ll proceed to practise these age-old methods whereas contributing to repair international points and buyer satisfaction.”