Indian vogue designer and couturier JJ Valaya has introduced a new manufacturer referred to as JJV, with all garments built from TENCEL Luxe vegan silk. The assortment was showcased for the initial time at the FDCI x Lakmé Manner 7 days in Mumbai.

TENCEL Luxe lyocell filament yarn is derived from renewable wooden sources working with a closed-loop process. The yarn is explained to deliver fabrics that are incredibly smooth to the contact and by natural means cozy, with a very equivalent feel to silk.

JJV is described as a “bridge to luxury” selection, marking the to start with time Valaya has ventured into this classification. The occasionwear brand functions patterns this kind of as chevron stripes and graphic prints, without having the major embroidering regular of Valaya’s collections.

TENCEL Luxe Vegan Silk Collection
Picture: Style Design and style Council of India on Fb


TENCEL yarn is now utilized by a range of companies as a extra moral and sustainable choice to silk. Amid them is Veshin, a sustainable vegan manner factory in China. Uggs has also started employing TENCEL to make the lining and fluff for some of the sneakers in its eco-helpful vary, which was introduced last year.

“I imagine it is significant to try to remember that it is our world, it is our ethical responsibility to do as substantially as we can to make confident that it remains a fantastic location for us and for generations to appear,” JJ Valaya informed Vegan Very first.