High-fashion brands boost upscale images with exhibitions

 
International style residences like Saint Laurent and Louis Vuitton are internet hosting art exhibitions to solidify their model id, which is important for some young people.  
 
Louis Vuitton will be exhibiting its Objets Nomade furniture selection, even though Saint Laurent will be displaying images in collaboration with intercontinental photographers showing the brand’s core value. Principle will keep an exhibition exhibiting films and photos generated by Korean artists. 
 
France’s Saint Laurent will be internet hosting an exhibition named Self Challenge – SELF 07 at the Palgak Sq. on Mount Namsan in Seoul from June 9 to 12.  
 
The SELF challenge is a collection of artworks centered on the topic of self-expression and depicts Saint Laurent’s distinctive worth via the eyes of artists, photographers and filmmakers that were picked by manufacturer innovative director Anthony Vaccarello, in accordance to the enterprise.  
 
The exhibition in Seoul will be the seventh SELF undertaking right after its to start with in Paris in 2018, and the initially ever to be hosted in Seoul.  
 
This 12 months, the model worked with six photographers from Magnum Pictures together with photographers primarily based in metropolitan areas such as Seoul, Tokyo and London.  
 
Lee Dae-sung, a Korean photographer, will be collaborating in the job and showcasing his pictures. 
 
Lee has gained the Sony World Photography Awards, a single of the major competitions in images, two instances and participated in the Pageant of Mild, an global images festival centered in Argentina.  
 
This year, the undertaking will be held in Seoul, Paris, London, New York, Tokyo and Shanghai simultaneously.

 
Louis Vuitton is presenting Objets Nomades, a journey-motivated household furniture assortment, in an exhibition held at the SongEun Art and Cultural Basis in Gangnam, southern Seoul as a result of June 19.  
 

Louis Vuitton’s journey-influenced home furnishings assortment Objets Nomades will be exhibited at the SongEun Artwork and Cultural Basis in Gangnam, southern Seoul from June 7 to 9. [LOUIS VUITTON]

 
The selection is centered on furniture and objects that could be taken all-around in the course of vacation.  
 
The assortment also conveys the brand’s origin as Louis Vuitton started off off as a luggage maker.  
 
The Objets Nomades selection, established by some of the world’s most renowned designers, was first unveiled at the Style and design Miami 2012. For the earlier ten years, around 60 pieces have been additional to the selection.
 
However, only a couple items of the collection have been shown at the Louis Vuitton Maison Seoul, a shop found in Cheongdam-dong of Gangnam District, southern Seoul, and this is the pretty to start with time that the brand name will be keeping a grand exhibition of the assortment.  
 
New artwork pieces that have been introduced at Design and style Miami 2021, together with Petal Chair by Marcel Wanders studio and the Merengue pouffe by Campana Brothers, can be uncovered at the occasion.  
 

Petal Chair and armchair developed by Marcel Wanders and Gabriele Chiave will be observed at the Louis Vuitton’s exhibition of the Objets Nomades assortment. [LOUIS VUITTON]

 
Principle, a New York-based up to date trend label dispersed by Samsung C&T in Korea, will also keep an exhibition with artists in the film and photography industries.
 
The brand name has been advertising its Be Read undertaking every yr due to the fact 2019.  
 
This time, the theme of the project is “my purpose,” which is in line with the brand’s philosophy, type begins with reason.
 
The exhibition, which will be held at the brand’s flagship shop in Hannam-dong, central Seoul until June 30, will exhibit movies and photographs of Korean movie director Iwa and movie photographer Choi Rala.
 

Idea will keep an exhibition in collaboration with artists in movie and images at its flagship retailer in Hannam-dong, central Seoul. [SAMSUNG C&T]

 
Professionals say web hosting art exhibitions is a technique to solidify brand name id.  
 
“Fashion models are seeking to explicitly exhibit the brand’s id by means of art and tradition rather of their solutions and providers,” claimed Oh Su-min, main researcher at Samsung Manner Institute.  
 
“It is a strategic strategy to extend the variety of likely shoppers by supplying a variety of content as buyers these days prioritize practical experience additional than just about anything.”

BY YOO JI-YOEN, CHO JUNG-WOO [[email protected]]