Renovated, expanded boutique reopens at Fairmont Vancouver.
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Gucci first arrange store in Vancouver in April 2005 with a shop situated on the Fairmont Resort Vancouver.
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Seventeen years later, the Italian luxurious style emblem is reopening that unique location at 900 West Georgia St. following a renovation and enlargement that sees the boutique footprint ring in an outstanding 10,000 sq. toes. All the way through the renovation procedure, the logo have been running out of a short lived boutique on Thurlow St.
The funding within the unique retail location underscores the emphasis that Susan Chokachi, president and CEO of Gucci Americas, says the rage home is putting at the town, and Canada.
“The Canadian marketplace has grown as crucial marketplace for Gucci,” Chokachi stated by means of electronic mail. “The brand new area represents the logo’s newest design expression, showcasing the chic and recent eclecticism that characterizes Gucci.”
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Based in Florence, Italy in 1921 through Guccio Gucci, the corporate is understood for its iconic accent silhouettes, quirky style designs, and recognizable monogram motifs. The craze area was once additionally the topic of the 2021 Ridley Scott movie Area of Gucci, starring Woman Gaga, which served to additional propel buzz surrounding the logo.
Within the made over Vancouver boutique, consumers can have get admission to to the rage area’s “complete providing” of goods, together with ladies’s ready-to-wear, purses and equipment, males’s and girls’s sneakers, baggage, and Gucci house décor.
For the primary time, males’s ready-to-wear can be to be had within the town.
“We’re excited to proportion that the brand new retailer will function the whole vary of our assortment designed through Gucci Inventive Director Alessandro Michele, together with the debut of guys’s ready-to-wear in Vancouver and a powerful collection of baggage and shuttle items, chatting with the shop’s location throughout the iconic Fairmont Resort,” Chokachi says of the choice.
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Designed in some way that favours “discretion,” in step with the logo, the boutique options geometric painted wooden floors and marble detailing and wealthy colors, paired with plush upholstered detailing at the partitions.
Enlargement plans were in play for the logo in Vancouver since prior to 2020, in step with Chokachi. However the pandemic’s arrival supplied the posh emblem with the chance to additional push the growth and overhaul.
“We noticed a chance to boost up the renovation in Vancouver to fortify our place as we emerged from the pandemic,” Chokachi says.
Gucci operates a shop-in-shop boutique at Holt Renfrew in Vancouver, however the Fairmont Resort Vancouver location is its most effective standalone retailer. The chance to redesign the retail location, whilst additionally furthering its foothold within the town was once a big draw, in step with Chokachi.
“This retailer is our most effective without delay operated retailer in Vancouver, a town wealthy in historical past, tradition, and trade, and can proceed to be a key piece of our higher Canadian technique,” she says.
