Indian fast trend ethnic put on model, Libas, is elevating the bar for ethnic fashion fans as they announce Bollywood actress Sara Ali Khan as their to start with movie star model ambassador with their Spring Summer 2022 campaign ‘#TheresAlwaysALibas’. Sara will be noticed endorsing the brand’s hottest layouts in a collection of marketing campaign films and stills across digital platforms, made in collaboration with The Script Area as the creative agency.
Ethnic fashion label Libas announces very first celeb marketing campaign with Sara Ali Khan
Speaking of the affiliation and selection of Sara as the model deal with, Mr. Sidhant Keshwani, CEO & MD, Libas, extra, “We are pretty excited to have Sara on board! Basic, self-assured and comfy in her individual skin, she properly embodies the spirit of Libas she is someone whose own design and style resonates with Libas’ philosophy. She organically endorses wearing ethnic don in her private model which can make her a normal selection for the brand.”
Libas’ Spring Summertime 2022 marketing campaign – ‘TheresAlwaysALibas’ celebrates a fresh new outlook to Indian ethnic vogue. The manufacturer understands the evolving sartorial needs of a contemporary Indian girl and focuses on offering attractive, adaptable and practical ethnic put on wardrobe solutions for all events – irrespective of whether navigating a busy working day at do the job, a espresso date with mates or celebrating a festive night – regardless of what may possibly be the situation #TheresAlwaysALibas!
The marketing campaign launching this Women’s Working day also reinforces the essence of woman friendship and the camaraderie of womanhood – for large and modest moments of existence with the two campaign movies though endorsing the flexibility of the brand’s presenting for all instances – ‘Office social gathering ho ya Diwali Party #TheresAlwaysALibas’ and ‘Another day ho ya yet another separation #TheresAlwaysALibas’.
Commenting on the affiliation, Sara Ali Khan, said, “I am overjoyed to share this affiliation with Libas Libas has the most snug ethnic use styles. The brand gives a refreshing outlook to Indian ethnic manner and helps make the class an easy alternative for all events.”
Talking about the brand’s growth programs, Sidhant extra “We are focused on delivering 360-degree wardrobe options to the modern day Indian woman. In line with this purpose, we have additional a moreover-dimensions manufacturer ‘Extra Love’ in our providing alongside with kids’ and loungewear classes and approach to increase household, footwear, and jewelry groups as nicely in the coming long term. We are also wanting to scale up the offline existence to 200 outlets by 2025 throughout metro and tier-II towns.”
The Libas and SaraAliKhan assortment will be obtainable on the net and in-outlets from 8th March 2022.
ALSO Go through: Sara Ali Khan invests in everyday dress in brand name The Souled Shop
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